Rachel Neate to Showcase Vintage Makeup
Myself and Caroline will be attending the Whitwed Directory Wedding Showcase at the Swindon Outlet Village next Thursday 25th February. Showcasing Vintage Makeup through the eras. For this showcase I have had to produce mood boards showing 1920’s, 30’s, 40’s and 50’s bridal makeup styles. I am taking this opportunity to share 1920’s and 1930’s with you. More to come next week.
1920’s Theme pearls with champagne and ivory
For 12 pm Showcase the theme is 1920’s pearls with champagne and ivory. In 1910 Makeup such as mascara, lipstick, blusher, eyeliner etc was invented. However it was only seen on prostitutes and movies stars. In the 1920’s makeup was beginning to become more popular and just coming into shops. The 1920’s makeup application was a very artificial look and magazines were telling their readers to wear lots of makeup in order to compete with the men for jobs. The Icons and inspiration to the women of that era are Clara Bow, Mary Pickford, Marion Davies and others. The emphasis was on dark eyes, dark lips and very pale skin, so the 1920’s was the birth era of the smokey eye. Eyebrows were thin and extended down to the level of the out edge of the eye. Mascara was at first soot mixed with petroleum jelly darkening the bottom of the lashes. By the end of the 1920’s tube, wax, cake and liquid forms of mascara were available. Wands were used but only to apply the mascara not to sculpted as the wands do today. Skin was very pale no bronzing products were used and blush was applied in a circle on the apples of the cheeks which made the face look rounded. Blush was available in cremes, liquids and powders. In the 1920’s women were obsessed with their lips, the cupid bow was big and made famous by the movie star Clara Bow and mirrored lipstick containers were invented. The early 1920’s shades were dark berries but later in the 1920’s it was more pinks and raspberries. So my inspiration for the bride is the smokey eye look but in browns and champagnes and lots of lashes, pinky blush and a raspberry pink lipstick. The picture below the icons is more of what we will achieve.
1930’s Theme feathers with champagne and gold
So next era 1930’s this is the 2 pm showcase, Feathers with champagne and gold. Makeup counters were the norm in shops like Selfridges. Max Factor and Elizabeth Arden were household names and Boots No7 and Almay were founded in the 1930’s. Icons such a Greta Garbo, Jean Harlow, Mae West and Ginger Rogers were a great influence on the women of that day. It was a more natural look, not so dark and heavy. Eyebrows were plucked out completely and a thin line penciled in. Eyeshadow became very popular in blues, greens, pinks and purples and eyeliner was used on the upper waterline. Mascara was used heavily on the bottom lashes and false lashes became all the rage. Vogue magazine introduced false lashes to their readers so those that wore them were right on trend. False lashes were popular in the 1930’s but then went out of fashion until the 1950’s. Foundation was glowing and soft and contouring became popular. Blush was applied lightly to the cheek bones and up to the temples, highlighters were also used. Lips were more natural in shape it was called the rosebud look as opposed the cupid bow of the 1920’s. Lip colours started off with chinese reds and orange tones, during the mid 1930’s lighter pinks and rose colour became popular whilst at the end of the 1930’s reds were all the rage. My inspiration for the bridal look is a more toned down look in golds and browns. Contouring became popular so will feature, lips will be more of a natural shape and a lighter pinky shade as was the fashion in the mid 30’s. The bridesmaid is in navy so as coloured eyeshadow was popular I have introduce a teal and navy in very subtle way.